Conversations with Hannah Duder

How did you launch Indigo & Iris?

Bonnie worked hard for three years on finding the suppliers and developing indigo & iris’ concept and brand, I then came on board and we found four generous people who believed in our mission to invest in indigo and help us fund our launch. We also did a crowdfund on Kickstarter and raised over 128k of pre-orders of our mascara, which really pushed our business from start-up into business.  

What’s your mission?

To do good business while doing good. Be a brand that gives a damn.

We want to sell beautiful made cosmetics that are high quality, vegan & cruelty free sell them online to the world and donate 50% of our profits to different impact projects.

Who have you partnered with?

So far The Fred Hollows Foundation of NZ who received 50% of our profits from the sale of levitate (our mascara).


so far we have been able to restore sight to 250 people.

What has been the response?

Really good! We have orders everyday, mainly from New Zealand. We have repeat customers which is great validation that we have produced an epic product. We love our customers, it has been word of mouth from them that has kept us going.

Where can people find Levitate?

You can buy levitate exclusively online at

What does a typical working day look like for you?

Everyday is completely different. I work on indigo 4-5 hours a day and then have three other side hustles I work on.

I work somewhere different each day - that could be at home, BNZ Community 101, University of Canterbury’s Centre for Entrepreneurship or a cafe with free wifi.

Most days I will workout - usually I go to The HIIT Squad or run around Hagley Park.

One consistency is that every day I will see one or two friends or family members.

My work is mainly answering and sending emails, second to that is planning content for the next week! I look at my diary almost every 10 minutes.

What has been your biggest learning curve?

No one knows our business better than we do. I think at the beginning of my entrepreneurial journey I was quick to take on any advice from a ‘mentor’. I would take it as gospel and change my plan based on what they would say. I have quickly learnt that the business we are creating - we know it best. We know where we want to take it and how it will succeed.

What is one piece of advice would you pass on to other women looking to start their own business?

It is said so many times and is a cliche but its because it is true...  my advice is to surround yourself with really good people. Those helping you with your business, the mentors you choose, and make sure your friends and family are supportive. It’s hard to do it without good people. As harsh as it sounds if someone isn’t adding value* to your life - get rid of them.

*value can come in many forms.

What have you got planned next for Indigo & Iris?

New products launching early next year! Linked with a new impact project. We haven’t announced the project yet but I can give you a hint - it will go on your lips and the profits will go towards one of our biggest social issue in New Zealand.

How can people find out more about you and your work? and @indigoandiris on social. Make sure you are signed up to our mailing list for exclusive content and early bird announcements.

You can also follow my own adventures on instagram @handuder.